Retail Management: A Strategic Approach
Our text, Retail Management: A Strategic Approach, 12th edition, is not only accompanied by this blog and our Twitter feed, but also a complete set of retail resources. Check it out. Thanks. Filed...
View ArticleThe One-Day Deal
Yes, we know that shoppers love great deals. But, did you know how much impact a one-day Kindle sale can have on book sales? It’s a lot!!! Consider this example, as reported by Julie Bosman for the New...
View ArticleMcDonald’s Gets Even More Involved in Literacy
It’s been an interesting few years for McDonald’s. It has had problems with franchisees, a very expanded menu for a fast-food chain, and those who are pushing for healthier food. And all of this time,...
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